The investment also includes a business agreement to help Dontnod break into the Chinese and mobile game industries.
Dᴏɴtɴᴏd, creᴀᴛᴏʀs ᴏꜰ ɢᴀᴍᴇs ʟɪᴋᴇ Lɪꜰe ɪs Strᴀɴge, Tell Me Why, ᴀɴd Vampyr, ᴀɴɴᴏunced ᴛᴏᴅᴀʏ thᴀᴛ Chɪɴese tech giᴀɴt Tenᴄᴇɴᴛ hᴀs acquiʀᴇᴅ a mɪɴᴏʀɪᴛy sᴛᴀᴋᴇ ɪɴ tʜᴇ compᴀɴy ᴠᴀʟᴜᴇd ᴀᴛ €30 ᴍɪʟʟɪᴏɴ. Tʜᴇ ꜰᴜɴds, Dᴏɴtɴᴏd sᴀʏs, ᴡɪʟʟ ʜᴇlp tʜᴇ ɪɴᴅɪᴇ ᴅᴇᴠᴇʟᴏᴘer creᴀᴛe ᴍᴏʀᴇ ɢᴀᴍᴇs ꜰᴏʀ a wᴏʀldᴡɪᴅᴇ auᴅɪᴇnce aᴄʀᴏss ᴀʟʟ plᴀᴛꜰᴏʀms. At tʜᴇ saᴍᴇ tiᴍᴇ, tʜɪs ɪɴvestᴍᴇnt ᴀʟsᴏ ɪɴcludes a ɴᴇᴡ "bᴜsɪɴess cooperᴀᴛiᴏɴ ᴀɢʀᴇᴇᴍᴇnt" thᴀᴛ CEO Oskar Guilʙᴇrt sᴀʏs ᴡɪʟʟ ʜᴇlp Dᴏɴtɴᴏd ᴛᴀᴋᴇ "advᴀɴtᴀɢᴇ ᴏꜰ tʜᴇ varioᴜs ɢʀᴏᴡth ᴅʀɪᴠᴇrs ɪɴ tʜᴇ video ɢᴀᴍᴇ ɪɴdᴜsᴛʀʏ, ɪɴ pᴀʀᴛicular ɪɴ Chɪɴa ᴀɴd ᴏɴ mobile plᴀᴛꜰᴏʀms, ɪɴ cooperᴀᴛiᴏɴ wɪᴛh ᴀɴ ɪɴdᴜsᴛʀʏ ʟᴇᴀᴅer."
The key thing, obviously, is China. Its gaming industry is the biggest in the world but is extremely challenging for non-Chinese developers to tap into. Due to heavy government regulations, it's not possible to publish a game in China without partnering with a Chinese company to handle the distribution and operation of said game. That's exactly why games like World of Warcraft in China are free-to-play while the global version has a subscription, or games like Counter-Strike have versions that are exclusive to Chinese players.
This deal will, presumably, mean Dontnod will begin selling its games through proper Chinese gaming platforms like Tencent's WeGame rather than relying on Steam and Apple's app store. Though Steam is available in China, it exists in a precarious, legally grey area and, though used by 30 million Chinese gamers, is far from the biggest gaming platform. Partnering with Tencent will allow Dontnod to access a much wider audience.
With the investment, Tencent also has the option to propose the appointment of a representative on Dontnod's board of directors. But with only a minority stake in the company, Tencent won't have the ability to make executive decisions.
This new investment follows almost immediately on the heels of Tencent's acquisition of a majority stake of indie developer Klei Entertainment. Tencent, which is one of China's largest tech companies—comparable to Facebook or Apple—is also the world's biggest gaming company. It owns Riot Games, makers of League of Legends, as well as minority stakes in a variety of major gaming companies including Activision Blizzard, Ubisoft, Epic Games, and more.
Tencent has aggressively ramped up its investments in and acquisitions of gaming companies in recent years. In 2020, it invested in 31 gaming companies (though most were smaller Chinese businesses).
Here's a list of all the major gaming companies that Tencent has invested in.