Intel Rocket Lake Core i9 11900K gets a funky new box

Intel Rocket Lake Core i9 11900K gets a funky new box

You probably can't get many of these on a palette either, but hey, let's get ready to launch Rocket Lake.


Intel Rocket Lake Core i9 11900K gets a funky new box - image2
(Image credit: Videocardz)

Tʜᴇre's ᴀʟᴡᴀʏs a buzz aʀᴏᴜɴᴅ a ɴᴇᴡ ᴘʀᴏᴄᴇssᴏʀ launch, ᴀɴd ɢɪᴠᴇn Intel ɪs pʟᴀʏɪɴg cᴀᴛchᴜᴘ ᴛᴏ AMD's Zen 3, ɪᴛ's ᴏɴly reᴀsᴏɴᴀʙʟᴇ thᴀᴛ ɪᴛ pᴜsʜᴇs tʜᴇ boᴀᴛ ᴏᴜᴛ thᴀᴛ lɪᴛtle ʙɪᴛ ʜᴀʀᴅer ʀɪɢʜᴛ ɴᴏw. Its sᴏᴏɴ-ᴛᴏ-ʙᴇ-releᴀsed Rocket Lake-S chips ɢᴇᴛ a ɴᴇᴡ ʟᴏᴏᴋ aᴄʀᴏss tʜᴇ ʙᴏᴀʀᴅ, wɪᴛh tʜᴇ halo chip, tʜᴇ Cᴏʀe i9 11900K, ɢᴇᴛtɪɴg sᴏᴍᴇ serioᴜsly lavɪsh packagɪɴg ᴛᴏ cᴀʟʟ ɪᴛs ᴏᴡɴ.

Assuming that the leaked shots over on VideoCardz are legit, the angular design complete with blue perspex panels isn't your normal processor packaging. We can't quite tell from these shots what's going on here, beyond it's clearly not the neat geometric shapes that have preceded it. 

Intel Rocket Lake Core i9 11900K gets a funky new box - image3
Intel Rocket Lake Core i9 11900K gets a funky new box - image4
Intel Rocket Lake Core i9 11900K gets a funky new box - image5

(Image credit: Intel)

There is a natural progression here from the Core i9 9900K's dodecahedron and the sheared corner of the 10900K—it's clearly from the same mindset—but they've let themselves think outside the erm… box a little too. You'll notice it lines up with Intel's marketing redesign that dropped towards the end of last year as well. That means we get the new Intel logo (no swirl here folks), and the new font for the Core branding too. 

(Image credit: Videocardz)

I'm not so keen on the blue shading on the CORE and prefer the clean look of the normal 11th Gen packaging, but to each their own. It may be that the final versions don't look quite so ropey, but we'll have to wait and see. It shouldn't be long now either, as the new chips are expected to ship in March, although we're still waiting on the exact dates.

(Image credit: Intel)

Given that Intel had to kill off the elaborate packaging of the Core i9 10900K recently for shipping reasons, we can't help but wonder if there are two different camps at work in Intel HQ. One that wants to make an event of the halo chip and another that simply wants to get chips on pallets and not ship stale air around the world. We'll have to see how long it'll be before the latter wins out. 

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