Borderlands 3 exclusivity cost Epic $115 million

Borderlands 3 exclusivity cost Epic $115 million

That's a lot of V-bucks.


Borderlands 3 exclusivity cost Epic $115 million - image2
(Image credit: 2K)

Tʜᴇ Epic v Apple ʟᴀᴡsuɪᴛ thᴀᴛ ʙᴇgᴀɴ tʜɪs ᴡᴇek hᴀs ɢɪᴠᴇn ᴜs ᴀɴ imᴘʀᴇssive ᴄᴏʟʟᴇᴄᴛiᴏɴ ᴏꜰ cᴏʀpᴏʀᴀᴛe ᴅᴏcuᴍᴇnts ᴛᴏ sɪꜰt ᴛʜʀᴏᴜɢʜ, alᴍᴏsᴛ ʟɪᴋᴇ sᴏᴍᴇ kɪɴd ᴏꜰ ʙᴏx ᴄᴏɴᴛᴀɪɴɪɴg loot. Wɪᴛhɪɴ a reᴠɪᴇᴡ ᴏꜰ perꜰᴏʀmᴀɴce ᴀɴd strᴀᴛegy dᴀᴛed Ocᴛᴏʙᴇr 25, 2019, tʜᴇre's a sectiᴏɴ ᴏɴ tʜᴇ Bᴏʀderlᴀɴds 3 ᴅᴇᴀʟ, dɪsclosɪɴg thᴀᴛ tʜᴇ looter-shooter's sɪx-ᴍᴏɴᴛʜ exclᴜsivɪᴛy ᴘᴇʀɪᴏᴅ ᴄᴏsᴛ Epic $115 ᴍɪʟʟɪᴏɴ.

That includes a $15 million marketing commitment, $20 million in non-recoupable fees, and an $80 million minimum guarantee—an advance paid ahead of the game going on sale. Borderlands 3 sold well enough to reach that guarantee within two weeks, with a recoupable revenue of $100 million in the period. A graph of the Epic store's daily revenue across its first 11 months peaks dramatically with its launch. Of the 1.56 million Borderlands players Epic picked up in those two weeks, 53% were apparently new to the store rather than returning customers. 

Borderlands 3 exclusivity cost Epic $115 million - image3

(Image credit: Epic)

The document also shows that Epic paid $11 million for its free giveaway of the Handsome Collection, a bundle containing Borderlands 2, the Pre-Sequel, and most of their DLC (excluding Commander Lilith & the Fight for Sanctuary, released after the collection was created). That one freebie cost almost as much as Epic spent on the first nine months of giveaways, which it paid more than $11 million for.

Among the other revelations the court case has brought, we learned that Epic has spent at least $1 billion on exclusives so far, Tim Sweeney apologized to Ubisoft for the amount of fraud related to The Division 2 on Epic's store, and if you don't check the settings on your conference call you might end up with a bunch of Fortnite kids going nuts in a court case.

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